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How to Sell to Chinese Tourists
Step 1 - Plan
Why Chinese tourists? (7:41)
Finding your Chinese customer (6:20)
How do you get more sales? (6:49)
Step 2 - Prepare
Using Chinese in your Business (4:44)
Speaking Chinese When you Don't (6:21)
Written Chinese, When you Can't (10:40)
Developing a Chinese Brand Strategy (6:48)
Building your Chinese Website (8:45)
Plugging in a Chinese Payment System (6:59)
Step 3 - Promote
Understanding the Chinese Distribution Channels (6:00)
Offline Marketing Strategies for Chinese Tourists (6:01)
Online Marketing Strategies for Chinese Tourists (8:40)
WeChat - Masterclass (5:39)
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Written Chinese, When you Can't
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