How to Sell to Chinese Tourists

Northern Territory Edition

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Why do you need to know how to sell to Chinese tourists when Australia's international borders are closed?

The answer is simple - because it will make you money.
Experts are predicting a 20 per cent surge in Chinese overseas travel compared to before COVID-19, once borders re-open.
And at the top of the Chinese traveller's wish-list is a destination that has good connectivity and is perceived as safe.
With direct flights from Shen Zhen to Darwin, an exceptionally low virus rate plus the attraction of a unique, nature lover’s destination, the Northern Territory ticks all the boxes.
But you need to start preparing your business now. Successfully selling to Chinese tourists is not simple and you will need time to prepare your China strategy so that is effective and ensures you start making money straight away.
Pre-COVID, Chinese tourists spent a staggering $10.4 billion a year in Australia. That’s $10,400,000,000 (it’s even more breathtaking when you see all those zeros).
Now add another 20 per cent which experts are predicting we will see once borders re-open and there’s your reason to make sure you can hit the ground running once the tourism dollar returns.
Many of our Chinese visitors will have travelled to Australia before, enjoying the experience of our large cities. Now they will be looking for less populated areas as well as a new and very different Australian experience. The Top End fits the bill perfectly.
The Northern Territory will become the latest Must See holiday destination for Chinese tourists. They are already online, researching their next international destination. And they are also cashed up and ready to buy.
This is a unique opportunity for your business to tap into a lucrative market, build your customer base and grow your business.
But China? You’re probably already thinking “too hard basket.”

After all…

You don’t speak Chinese (and they don’t speak English!)

You don’t have much money to spend (in fact, you’re a small business and your budget is tiny)

You don’t have a clue where to start

Yes, selling to Chinese consumers is not easy. You will need to overcome the huge obstacles of language and culture.

But this course offers a one-stop solution. Tailor-made for businesses in the Northern Territory it’s packed with practical tools and tips you can implement yourself without breaking the bank - or needing to learn to speak Chinese.

By the end of the course you will have all the tools to crack the lucrative Chinese tourist market including:
  • How to use business translation to make you money - you’ll even create your own Chinese business name
  • How to build a Chinese language website or webpage for high visibility in the China market, so tourists will want to buy from you before they've even stepped off the plane
  • How to set up your very own Chinese social media account as a one-stop selling machine
  • How to accept payments in Chinese currency, so more Chinese tourists buy from you

If you’re thinking that your business is too small or doesn’t have anything to do with the Chinese consumer market. Well, think again.

While our Chinese visitors will be keen to come here to try our food, see our tourist destinations and enjoy the Territory’s way of life, they’re going to need much more than that.

Like all tourists they will have to access to a range of services from car hire, to medical care. And as they come to know the Northern Territory, this will create opportunities for education, migration, investment and trade.

Everyone stands to win providing you understand how to make what you have to offer attractive to your Chinese customers.

Don’t get left behind.

If you want to cash-in on the post-virus Chinese tourist boom. This is where you can learn how.

Enrol now.


Your Instructor


Christine Hawkins & Lisa Goodhand
Christine Hawkins & Lisa Goodhand

Christine Hawkins - Host
A writer, presenter and communications expert, Christine specialises in turning complex subjects into clean, compelling content that’s easy to understand.

An on-camera TV journalist at Channel 9 for almost 15 years (including a foreign correspondent posting) she cuts straight to the heart of every subject making sure you learn everything you need to know.

Christine is also a small business owner and understands the pressures, risks and time constraints of taking your business Chinese.

Lisa Goodhand - Presenter

Fluent in Chinese, Lisa speaks and writes regularly about doing business with China.

Since founding China Blueprint more than 10 years ago she has helped countless Australian businesses in the food, tourism and lifestyle industries grow their profits through selling to Chinese consumers.

She has a proven ability to identify opportunities and offer business practical solutions to negotiating the complexities of the China market.


Course Curriculum


  Step 1 - Plan
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  Step 2 - Prepare
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  Step 3 - Promote
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!